Active travel - vulnerable road user safety

Active travel - vulnerable road user safety

Whilst drivers have a responsibility to mitigate risk for vulnerable road users (VRU) by practicing effective hazard scanning and passing safely, it is incumbent on the VRU to maintain their awareness, follow the Highway Code and do all they can to improve their own safety. This short film is designed to reinforce the many benefits of choosing sustainable transport, whilst reminding viewers that there is a lot they can do to improve their own safety whilst out on the roads.

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Commentary Ride (PTW & Motorcycle)

Commentary Ride (PTW & Motorcycle)

This series of films allows the user to experience a journey through urban and rural settings on a 125cc & 1300cc motorbike. During the first viewing, the viewer is expected to give a commentary on any potential hazards they may encounter or they see approaching. the viewing of the videos would be normally be observed by a facilitator, who would know the script and be listening out for missed/ or key hazards. Once viewed, they will then go onto watch the videos again, this time listening to the commentary of an advanced police rider, who points out all of the hazards he sees and any crucial road conditions.

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Young Drivers and Their Passengers

Young Drivers and Their Passengers

Young drivers and their passengers is an In-Car VR app-based virtual reality intervention designed to profile viewers based on their attitude towards risk, specifically the balance of responsibility between passengers and the driver. As the scenarios play out, viewers make choices between who they feel is posing the biggest risk to the safety of the car and its occupants.

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Dead Slow Campaign (British Horse Society)

Dead Slow Campaign (British Horse Society)

This film is designed to give any driver the information on how to safely pass horses on the road. Using the virtual perspective of a horse rider and a considerate driver, BBC Sports Newsreader, Lizzie Greenwood Hughes, the film helps drivers understand why they should pass horses following the British Horse Society’s Dead Slow messages. Using these messages will improve the safety or drivers, riders and horses on the road.

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